Table of Contents

What Is Backend As A Service? BaaS Providers Review

Table of Contents
What Is Backend As A Service

Welcome to EZtek’s Blog!

Today we are talking about BaaS. Keep reading to know about the features and benefits of BaaS platforms, their most common use cases and trustworthy BaaS providers. On our Blog channel, we share thoughts on recent developments in the tech industry. Follow us not to miss new articles.

According to a report by MarketsandMarkets, the Backend-as-a-Service market reached 2 Billion dollars in 2020 and is expected to grow to 5.9 Billion dollars by 2025.
The market is growing thanks to an increased usage of cloud-based applications for mobile devices and at least half of all mobile applications are expected to use the BaaS model by 2023.

What BaaS in Cloud Computing?

It is a partnership model allowing the companies to delegate back-end and focus on the production and client side. A list of server-side features that a BaaS vendor can provide includes:

  • Database management and optimization
  • Cloud storage and hosting
  • User authentication, verification, management and storage of user generated content
  • Push and email notifications
  • Integrations
  • Infrastructure management, scaling, data backup and security settings.

Benefits of BaaS

#1 Business Benefits

  • Reduce time to market and cost effectiveness
  • Focus on business logic
  • Focus on Front-end and UX
  • Cross-platform development.

#2 Tech Benefits

Among the parts of app development that can be automated using the BaaS model are:

  • Code quality
  • Scalability
  • Performance
  • Out-of-the-box backup procedures
  • Continuous delivery and integration.

#3 Security Benefits

The BaaS platform has enough resources to

  • Enhance security
  • Comply with international requirements
  • Prevent unauthorized access to your application 
  • Restore the affected data.

What do you think? Which of these benefits should be primarily taken into consideration?

Is BaaS a good choice for My Project?

Well, BaaS will be an ideal model for most businesses. Keep reading to consider them closely. The common features of applications that can be constructed with the help of BaaS, is their typical functionality, the examples of them are:

On-demand Services

Such as transportation, food delivery, and different types of marketplaces. Their functionality includes:

  • Vendor and customer profiles
  • Listings of goods and services in-app search, shopping cart
  • Geo-location
  • Paying and delivery.

Social Networks and Real-time Messengers

Their functionality includes:

  • User account
  • Chat with file sharing, audio and video calling
  • In-app search with different criteria.

E-commerce Apps, Online Shops

Their functionality includes:

  • Advanced search
  • In-app messenger
  • Customer rates, reviews
  • Shopping cart, checkout and delivery options.

Productivity Apps

Their functionality includes:

  • To-do lists, ticket creation
  • Advanced search
  • Note sharing attachments and comments.

Gaming without Complex Gameplay

Their functionality includes:

  • Levels and mini games
  • In-app currency.

Top BaaS Providers

Google Firebase

Now, Google firebase services are divided into three main groups, such as:

  • Development
  • Release and monitoring
  • Engagement

AWS Mobile Services

Although AWS is not an entirely BaaS provider, they offer a wide pool of solutions for mobile development automation, such as:

  • AWS Amplify
  • Amazon Cognito
  • Amazon Pinpoint
  • AWS Lambda
  • AWS Device Farm 
  • AWS Appsync.


It provides the serverless backend for app development without any coding or APIs for integrating different app features.


This is a serverless platform that allows the developers to build meaningful parts of their application such as UX and business logic.

Azure Mobile Apps

Well, Microsoft also offers their customers their cloud services and related mobile backend as a service automation tools such as Visual Studio, Azure Cosmos DB and Kubernetes on Azure.

Backend-as-a-Service has many benefits for both the business and technical point of view. It will suit the majority of the applications. 

What about the providers? Which of them would you choose?

This article was prepared by the EZtek team. EZtek helps top brands worldwide to innovate and accelerate digital transformation. We provide world-class enterprise software engineering, design and technology consulting services.


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