Table of Contents

How To Sell Your App Idea

Table of Contents

Today we are talking about App Ideas. Read this article till the end to find a cheap and easy way to validate your app idea. On our channel, we share thoughts on recent developments in the tech industry. Follow us not to miss new Blogs!

Well, if you have an app idea that you’re convinced has the potential to be a market hit, you will need our tips.

#1 Find a problem and innovate the solution

To be successful, your app needs to solve real problems for people. Find a pressing issue and provide a convenient solution with your app idea. But what if the most obvious problems you can think of are being solved by the apps that already exist?

#2 Do the research and develop a viable business plan

It goes without saying that every business needs a plan to succeed, and this plan should be created from extensive market research.

Focus your research on other apps out there and see what services they provide, and what problems are left unsolved.

#3 Let the market guide you

So, if you have stumbled on an incredible idea for an app, then you should learn more about how the app industry works and what the market is like.

There are over 2.8 million apps in the Google Play Store and 1.9 million apps in the Apple App Store. Within this number of apps already available, you will certainly find existing apps based on your idea and concept.

#4 Find a leverage to give your app an edge in the market

Whatever app idea you may have, find the top downloaded apps with similar concepts, download these apps and get to feel them from the perspective of users.

#5 Validate your app idea

So, you’ve done some research and found out that your idea is actually pretty solid. But you still have to go a step further to ensure you get a reasonable return on investment for your app idea.
Keep reading to know what is next to be done.

Thankfully, there is a cost-effective way to validate your idea, and that is Micro-testing. It follows three easy steps, as described by Peter Tanham such as:

  • Building a landing page for your app
  • Running a small Ad campaign
  • Monitoring the results.

#6 Building a mobile prototype

Let’s face it, nobody really buys an app idea.

First, you have to bring your idea to life and let it breathe. And one of the first stages towards developing the perfect app involves creating a mobile prototype. Prototyping helps potential investors interact with your product and get a feel of it themselves.

#6 Building a mobile prototype

Let’s face it, nobody really buys an app idea. First, you have to bring your idea to life and let it breathe. And one of the first stages towards developing the perfect app involves creating a mobile prototype. Prototyping helps potential investors interact with your product and get a feel of it themselves.

#7 Monetize your app idea

Your app idea can only be a viable business if it has a money-making model.
Consider the following options:

  • In the Freemium model, the app itself is free for download but with an optional paid version to unlock premium features.
  • Direct monetization model requires an upfront payment before downloading the app or a recurring subscription fee.
  • In-app advertising means that you build a free app but monetize it through in-app adverts shown to users.
  • In-app purchases: this is similar to the freemium model where the basic features of the app are free for everyone, and users can pay for extra features or make purchases within the app.

#8 App promotion

You can leverage your social network and get testers and tech influencers to review your app and write things about it. All you need is a smart strategy.

Can you sell an idea of an app?

Without execution, an idea isn’t exactly worth anything. If you have an idea for an app, your best chance at making money from it is to create a minimum viable prototype. Many companies will pay top dollar for an app they find useful and whose features align with their future ideas as a company.

For instance, Apple purchased the voice assistant app Siri for about $200 million dollars because it fit into their goals as a company, and they saw its potential.

Also, in 2016, Google purchased a navigation app – Waze, built by an Israeli startup.

Waze was different from other navigation apps because it allowed users to interact and report on what was happening on the road and traffic situation in real-time.

This article was prepared by the EZtek team. EZtek helps top brands worldwide to innovate and accelerate digital transformation. We provide world-class enterprise software engineering, design, and technology consulting services.

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